1. **State the problem:** We have a crew where 12 men make up 60% of the total crew. We need to find the total number of people in the crew. 2. **Formula and explanation:** Let the total number of people in the crew be $x$. Since 60% of the crew are men, we can write: $$0.60 \times x = 12$$ This means 60% of the total crew equals 12 men. 3. **Solve for $x$:** $$x = \frac{12}{0.60}$$ 4. **Simplify the fraction:** $$x = \frac{12}{\cancel{0.60}} \times \frac{\cancel{1}}{1} = 20$$ 5. **Answer:** The total number of people in the crew is **20**.