1. **State the problem:** We have counts of consumers shopping at different stores and combinations of stores. We want to find:
- The percent of consumers who shopped at more than one store.
- The percent of consumers who shopped exclusively at Nordstrom.
2. **Identify the data:**
- 1248: Macy's only
- 1322: Scheels only
- 1498: Nordstrom only
- 2399: Macy's and Scheels
- 2236: Scheels and Nordstrom
- 2110: Macy's and Nordstrom
- 288: All three stores
- 158: Shopped at none
3. **Calculate total consumers:**
$$\text{Total} = 1248 + 1322 + 1498 + 2399 + 2236 + 2110 + 288 + 158 = 11059$$
4. **Calculate consumers who shopped at more than one store:**
These are those who shopped at exactly two stores plus those who shopped at all three:
$$\text{More than one store} = 2399 + 2236 + 2110 + 288 = 7033$$
5. **Calculate percent who shopped at more than one store:**
$$\text{Percent} = \frac{7033}{11059} \times 100$$
Intermediate step showing cancellation:
$$\frac{\cancel{7033}}{\cancel{11059}} \times 100$$
Calculate the value:
$$\approx 63.6\%$$
6. **Calculate percent who shopped exclusively at Nordstrom:**
$$\text{Nordstrom only} = 1498$$
$$\text{Percent} = \frac{1498}{11059} \times 100$$
Intermediate step showing cancellation:
$$\frac{\cancel{1498}}{\cancel{11059}} \times 100$$
Calculate the value:
$$\approx 13.5\%$$
**Final answers:**
1. Approximately **63.6 percent** of consumers shopped at more than one store.
2. Approximately **13.5 percent** of consumers shopped exclusively at Nordstrom.
Shopping Percentages 9D24B6
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