1. **State the problem:** We want to find the maximum price to pay now for a subscription that allows one medium-sized Starbucks coffee per month forever.
2. **Given data:**
- Price per coffee: $2.66$
- Market interest rate (nominal): $6\%$ per annum
- Inflation rate: $3\%$ per annum
- Payments: one coffee per month, perpetually
3. **Adjust the interest rate for inflation to get the real interest rate:**
The real interest rate $r$ is given by the formula:
$$
1 + r = \frac{1 + i}{1 + \pi}
$$
where $i=0.06$ (nominal rate) and $\pi=0.03$ (inflation rate).
Calculate:
$$
1 + r = \frac{1 + 0.06}{1 + 0.03} = \frac{1.06}{1.03} \approx 1.02913
$$
So,
$$
r = 1.02913 - 1 = 0.02913 = 2.913\% \text{ per annum}
$$
4. **Convert the annual real interest rate to a monthly real interest rate:**
Since payments are monthly, we use:
$$
r_{m} = (1 + r)^{\frac{1}{12}} - 1 = (1.02913)^{\frac{1}{12}} - 1
$$
Calculate:
$$
r_{m} \approx 1.00239 - 1 = 0.00239 = 0.239\% \text{ per month}
$$
5. **Calculate the present value of a perpetuity with monthly payments:**
The perpetuity formula is:
$$
PV = \frac{C}{r_{m}}
$$
where $C=2.66$ is the monthly payment (price of one coffee).
6. **Calculate the maximum price:**
$$
PV = \frac{2.66}{0.00239} \approx 1113.81
$$
**Final answer:** The maximum price you would be willing to pay for the subscription is approximately **1113.81** monetary units.
Coffee Subscription E21764
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