1. **Problem Statement:** Forecast the number of participating households for May 2024 using various methods based on data from July 2023 to April 2024.
2. **Given Data:**
| Month | Households |
|-------|------------|
| Jul-23 | 420 |
| Aug-23 | 430 |
| Sep-23 | 460 |
| Oct-23 | 465 |
| Nov-23 | 470 |
| Dec-23 | 480 |
| Jan-24 | 475 |
| Feb-24 | 495 |
| Mar-24 | 500 |
| Apr-24 | 510 |
3. **Methods and Formulas:**
- One-month Moving Average (Naive): $F_{t+1} = A_t$
- Three-month Moving Average: $F_{t+1} = \frac{A_t + A_{t-1} + A_{t-2}}{3}$
- Four-month Moving Average: $F_{t+1} = \frac{A_t + A_{t-1} + A_{t-2} + A_{t-3}}{4}$
- Weighted Average: $F_{t+1} = \frac{3A_t + 2A_{t-1} + 1A_{t-2}}{3+2+1}$
- Exponential Smoothing: $F_{t+1} = \alpha A_t + (1-\alpha)F_t$
- Linear Regression: $Y = a + bX$ where $X$ is time index
- MAD: $\text{MAD} = \frac{1}{n} \sum |A_t - F_t|$
4. **Step-by-step Calculations:**
**1) One-month Moving Average (Naive):**
Forecast for May 2024 is the actual value of April 2024:
$$F_{May} = A_{Apr} = 510$$
**2) Three-month Moving Average:**
Use Feb, Mar, Apr data:
$$F_{May} = \frac{495 + 500 + 510}{3} = \frac{1505}{3} = 501.67$$
**3) Four-month Moving Average:**
Use Jan, Feb, Mar, Apr data:
$$F_{May} = \frac{475 + 495 + 500 + 510}{4} = \frac{1980}{4} = 495$$
**4) Weighted Average (weights 3,2,1):**
Use Apr, Mar, Feb data:
$$F_{May} = \frac{3 \times 510 + 2 \times 500 + 1 \times 495}{6} = \frac{1530 + 1000 + 495}{6} = \frac{3025}{6} = 504.17$$
**5) Exponential Smoothing:**
Initialize $F_{Jul} = A_{Jul} = 420$
Calculate forecasts for Aug to Apr:
- For $\alpha=0.5$:
$$F_{Aug} = 0.5 \times 430 + 0.5 \times 420 = 425$$
$$F_{Sep} = 0.5 \times 460 + 0.5 \times 425 = 442.5$$
$$F_{Oct} = 0.5 \times 465 + 0.5 \times 442.5 = 453.75$$
$$F_{Nov} = 0.5 \times 470 + 0.5 \times 453.75 = 461.88$$
$$F_{Dec} = 0.5 \times 480 + 0.5 \times 461.88 = 470.94$$
$$F_{Jan} = 0.5 \times 475 + 0.5 \times 470.94 = 472.97$$
$$F_{Feb} = 0.5 \times 495 + 0.5 \times 472.97 = 483.99$$
$$F_{Mar} = 0.5 \times 500 + 0.5 \times 483.99 = 491.99$$
$$F_{Apr} = 0.5 \times 510 + 0.5 \times 491.99 = 500.99$$
Forecast for May:
$$F_{May} = 0.5 \times 510 + 0.5 \times 500.99 = 505.50$$
- For $\alpha=0.3$:
$$F_{Aug} = 0.3 \times 430 + 0.7 \times 420 = 423$$
$$F_{Sep} = 0.3 \times 460 + 0.7 \times 423 = 436.1$$
$$F_{Oct} = 0.3 \times 465 + 0.7 \times 436.1 = 445.27$$
$$F_{Nov} = 0.3 \times 470 + 0.7 \times 445.27 = 453.69$$
$$F_{Dec} = 0.3 \times 480 + 0.7 \times 453.69 = 463.58$$
$$F_{Jan} = 0.3 \times 475 + 0.7 \times 463.58 = 467.51$$
$$F_{Feb} = 0.3 \times 495 + 0.7 \times 467.51 = 474.26$$
$$F_{Mar} = 0.3 \times 500 + 0.7 \times 474.26 = 481.98$$
$$F_{Apr} = 0.3 \times 510 + 0.7 \times 481.98 = 491.39$$
Forecast for May:
$$F_{May} = 0.3 \times 510 + 0.7 \times 491.39 = 496.97$$
**6) Linear Regression (Trend Line):**
Assign $X=1$ for Jul-23, $X=10$ for Apr-24.
Data points: $(X_i, Y_i)$ for $i=1$ to $10$.
Calculate:
$$\bar{X} = \frac{1+2+...+10}{10} = 5.5$$
$$\bar{Y} = \frac{420+430+460+465+470+480+475+495+500+510}{10} = 464.5$$
Calculate slope $b$:
$$b = \frac{\sum (X_i - \bar{X})(Y_i - \bar{Y})}{\sum (X_i - \bar{X})^2}$$
Calculate numerator:
$$(1-5.5)(420-464.5) + (2-5.5)(430-464.5) + ... + (10-5.5)(510-464.5) = 1392.5$$
Calculate denominator:
$$(1-5.5)^2 + (2-5.5)^2 + ... + (10-5.5)^2 = 82.5$$
So,
$$b = \frac{1392.5}{82.5} = 16.88$$
Calculate intercept $a$:
$$a = \bar{Y} - b \bar{X} = 464.5 - 16.88 \times 5.5 = 464.5 - 92.84 = 371.66$$
Forecast for May ($X=11$):
$$F_{May} = a + b \times 11 = 371.66 + 16.88 \times 11 = 371.66 + 185.68 = 557.34$$
**7) MAD for Exponential Smoothing:**
Calculate absolute deviations for $\alpha=0.5$ and $\alpha=0.3$ from Aug to Apr.
- For $\alpha=0.5$:
$$|430-425| + |460-442.5| + |465-453.75| + |470-461.88| + |480-470.94| + |475-472.97| + |495-483.99| + |500-491.99| + |510-500.99| = 5 + 17.5 + 11.25 + 8.12 + 9.06 + 2.03 + 11.01 + 8.01 + 9.01 = 81.99$$
MAD:
$$\frac{81.99}{9} = 9.11$$
- For $\alpha=0.3$:
$$|430-423| + |460-436.1| + |465-445.27| + |470-453.69| + |480-463.58| + |475-467.51| + |495-474.26| + |500-481.98| + |510-491.39| = 7 + 23.9 + 19.73 + 16.31 + 16.42 + 7.49 + 20.74 + 18.02 + 18.61 = 147.22$$
MAD:
$$\frac{147.22}{9} = 16.36$$
**Summary of Forecasts for May 2024:**
- One-month Moving Average: 510
- Three-month Moving Average: 501.67
- Four-month Moving Average: 495
- Weighted Average: 504.17
- Exponential Smoothing ($\alpha=0.5$): 505.50
- Exponential Smoothing ($\alpha=0.3$): 496.97
- Linear Regression: 557.34
**MAD Comparison:**
- $\alpha=0.5$ MAD = 9.11 (better accuracy)
- $\alpha=0.3$ MAD = 16.36
Hence, exponential smoothing with $\alpha=0.5$ is more accurate based on MAD.
Household Forecast C54968
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